4 Points for Business Success

Marketing and sales isn’t about trying to convince, coerce people into buying your services. It’s about putting yourself out in front of, and offering your services to, those whom you are meant to serve-people who already need and are looking for your services. –Michael Port

Long after people forget what you said or did, they will remember how you made them feel. –Tim Sanders, author of “The Likeability Factor: How to Boost Your L-Factor and Achieve Your Life’s Dreams”.

This is a critical step in developing and growing your business and while it may be easy to identify some of the features your product or service has built in, customers are only interested in the benefits and value they gain. Do you know which emotions are attached to what you provide? You may be surprised.

You don’t get paid for the hour. You get paid for the value you bring to the hour. –Jim Rohn

Don’t keep yourself a secret. Share your story. Is there is a specific reason why you chose to go into a particular line of work or business? Maybe it’s to advance a cause or fulfill a societal need. Whatever your reason is, let others know about it. Customers and clients are interested in connecting on a deeper level.

“People who see their business as a job aren’t entrepreneurs but technicians suffering from entrepreneurial seizures…they spend their time working in the business rather doing what entrepreneurs do, which is to work on the business.”- Michael Gerber – The E-Myth